ToughWorld

It's a Toughworld out there. Panasonic wanted its users to know that they were in good company when it came to product use. Foratoughworld.com gave a glimpse into that world, it's people, their industries and the way in which they used the product. A TV spot was created for general awareness and drive to web while print ads helped with awareness across the multiple verticals.


» Try out the Website

Creative Director: Carl Sorvino
Art Direction: Nik Nikolov, Greg Roman
Design: Greg Roman, Jose Aguirre
Copy: Tim Stapleton, Carl Sorvino
Dev: Joe Shorn, Visual Goodness

Panasonic Toughbook :30 - In Your World - Police

Panasonic Toughbook :30 - In Your World - Fire

Panasonic Toughbook: ToughWorld - Home Page

Panasonic Toughbook: ToughWorld - Urban Tough

Panasonic Toughbook: ToughWorld: Urban Tough - A Fire!

Panasonic Toughbook: ToughWorld - Critical Tough

Panasonic Toughbook: ToughWorld - Critical Tough - Inside the Doghouse

Panasonic Toughbook: ToughWorld - Extreme Tough

Panasonic Toughbook: ToughWorld - Extreme Tough - The Summit

Panasonic Toughbook: Print Ad - Commute

Panasonic Toughbook: Print Ad - Hot Spot

Panasonic Toughbook: Print Ad - Fire

Panasonic Toughbook: Banner Ad - Mission