After Old Spice dominated the advertising landscape BRUT needed something buzz-worthy. Enter Brut Slap. Kicking off with a launch party and supported via website, TV, and a partnership with the WWE there was a 4,000% increase in mentions and 23% increase in sales in 5 weeks. In addition a revamped Facebook presence fostered participation through polls, games and product giveaways.

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» Try out the Beat Box

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Creative Director: Carl Sorvino
Art Direction: Carl Sorvino, Greg Roman
Design: Greg Roman, Joe Schorn
Copy: Carl Sorvino, Tim Stapleton
Video: Skye Leith, Jose Aguirre

BrutSlap : Cast of Characters

BrutSlap :60 - Alex

BrutSlap :60 - Dave

BrutSlap :60 - Dave & Alex

BrutSlap Website : The Incident

BrutSlap Website : The Mime

BrutSlap Website : Brut Slap Beat Box

BrutSlap Print Ad : Cucumbers

BrutSlap Print Ad : Shaving Cream

BrutSlap Print Ad : Poolside