Axe Facescore

A choose your own adventure video series that highlights the day of Law, one of the Axe Community Managers. The activation follows Law on the adventures that the user chooses for him, all the while highlighting the benfits of the Axe Face Products.

Creative Director: Carl Sorvino
Art Direction: Ivan Martinex
Design: Ivan Martinex, Elle Abarca
Copy: Kendra Eash

Axe: Axe Face - Facescore Video Adventure - Intro

Axe: Axe Face - Facescore Video Adventure - Boost Intro

Axe: Axe Face - Facescore Video Adventure - Chilled Intro

Axe: Axe Face - Facescore Video Adventure - Shield Intro

Axe: Axe Face - Facescore Video Adventure - Controil Intro

Axe: Axe Face - Facescore Video Adventure - Main Page

Axe: Axe Face - Facescore Video Adventure - Sheild

Axe: Axe Face - Facescore Video Adventure - Controil

Axe: Axe Face - Facescore Video Adventure - Chilled Shave

Axe: Axe Face - Facescore Video Adventure - Chilled Face

Axe: Axe Face - Facescore Video Adventure - Controil Decision Point

Axe: Axe Face - Facescore Video Adventure - Cover Photo