Going Strong

From candymakers to theme parks, the Jersey Shore is known for its beloved family-owned businesses. In fact, a majority of businesses located along the 130-mile coastline are family-owned and operated. These local family institutions provide visitors with a sense of belonging and create an authentic experience unique to the Jersey Shore. We tried to capture that with this fully integrated campaign for the state.


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Creative Director: Carl Sorvino
Art Direction: Carl Sorvino, Mike Scheiner
Design: Laura Forero, Mike Scheiner
Copy: Mike Scheiner, Carl Sorvino
TV Director: Zack Merck @ MAKE


NJ/EDA: Going Strong - Broadcast Spot - Band




NJ/EDA: Going Strong - Broadcast Spot - DJ



NJ/EDA: Going Strong - Broadcast Spot - Remix



NJ/EDA: Going Strong - Summer Kick-Off Radio



NJ/EDA: Going Strong - Mid-Summer Radio



NJ/EDA: Going Strong - Theme Song




NJ/EDA: Going Strong - InfoGraphic



NJ/EDA: Going Strong - Website